So Hannover Messe 19 (#HM19) is behind us. The pavilions are being pulled down, some stored away for use next year.
The buzz, excitement and the sheer energy and effort, that thousands put into their role as part of this event, is amazing. The exhibitor, like the committed visitor, ends up exhausted, even ‘spent’ but was it worth it?
The “housing” under HM19 of so many competing forces within Industry all vying for attention is overwhelming. It reminds you of how competitive and confusing all of this transformation stuff is. So conflicting actually.
The memories can be fleeting or they can be lasting. In the end, they nudge us all nearer to decisions, these sort of events help us to become more informed. what we lack is a better way of containing all we have learned so we can filter it, sort it and relate the multiple messages to our own needs. Not easy but “do-able” in better ways than we have today. The “return on investment” gets better if we can make connections into “connected stories” I have some thoughts on these but that is for another time. Let’s get into this piece.
What is holding my interest is the increasing “intensity” in the Industrial platform providers. How they are setting about their sales pitch, their proposition, their place within their solutions solving your needs. It is a rapidly evolving one, that is challenging all IIoT platform solution providers to keep up the unrelenting pace to be seen as leading in this area. This is a very expensive race. How can clients determine that their solutions are the right ones, pitching their Industrial Platform solutions for the IIOT world? It is a highly competitive time, yet I predict with the next twelve to twenty-four months, will be a make or breaks time, for many platform providers.
We are I feel, moving into a breakthrough in so many solutions that make up the digital transition puzzle. Yet due to this very competitive positioning, it seems we are caught up in some very fragmented marketing of self-justification claims, that leave many potential clients utterly confused. We need far better-organizing frameworks, some dialing down on the hype and rhetoric and some thoughtful and constructive messaging from all these IIoT platform providers. Will they, is another story but the battle of IIoT platforms has only just begun. Continue reading