Find your Marketplaces; they can be the secret to your success.

The theory goes you identify an Ecosystem of like-minded businesses that share a common need to solve a vexing problem, challenge or concept. Then, one party sets up a platform or gains the agreement of one already available, a neutral platform, to use it. Hence, it has all the technology, governance and structure to enable the group to communicate, exchange and build the (emerging) solution to work and then have the structure for it to (rapidly) scale.

The marketplace, the third part, often gets left to last when those achieving this new solution realize it needs a place for actual exchange, a thriving buyer/seller market.

Today, we have witnessed a rapid expansion of the Marketplace on offer. Marketplaces are increasingly being stretched, and the boundaries of their understanding keep extending. We have moved from simply listing, though, to transactional marketplaces ( travel, delivery), full-stack marketplaces (on-demand services- Uber), Market Maker (for homes, cars, jobs) into eCommerce(fashion, groceries) and Direct-to-Consumer( food, banking, wellness, lifestyle and eyewear)

By participating at an Ecosystem level, you are putting clear skin in the game; the platform provider tends to drive the roadmap, provide the governance and often play the lead role. There are so many “neutral” platform providers that much of the technology and engineering solutions can be resolved by using established platforms that many of the tensions, when ecosystems are formed, can fall away, allowing those working on a challenge to focus specifically on that and spend their time breaking down the IP and the returns, building the new solution.

Yet it is the role of the Marketplace that determines increasingly the success. Just reflect on some of the most prominent marketplaces. You have Amazon, Alibaba, Airbnb, Salesforce, Booking, eBay, LinkedIn, etc.

Building an Inspiring Energy Narrative

I struggle increasingly with individual energy organizations’ pledges to move their solutions towards a carbon-neutral future. The mixture of reports, initiatives, and viewpoints all move towards the transformation of the energy system, but they all admit or fail to address TWO crucial aspects.

Firstly the limited time we have to make such a transition in their offerings of new and different imaginative ways to change the current dynamics within our energy systems. Secondly, how each organization alone cannot achieve it with limited or no alternative suggestions to overcome this “constraint”. Well, this post is about one alternative, well worth considering.

One area of potential to bridge is the collaborations at the multiple firm levels. There is a weakness that deprives the ecosystem of a greater “collective action and innovation” to achieve a more accelerated pathway to the Energy Transition.

The Energy Transition has a rich network of complimentary ecosystems, all keeping the change moving at a ‘certain’ level of momentum, but is it good enough? I don’t think so.

The sheer number of Energy companies working on solutions within the Energy Transition is vast, varied and geographically spread. Each is struggling to get out of their (self-made) islands of knowledge to grow their business value through mostly individual innovation solutions.

We then have an Ecosystem of Governments and intergovernmental organizations providing policy suggestions and directions, offering sources of analysis, central data collection and interpretation along with proving reference and exchange points and forums. Then you have general and highly specialised Consulting firms, and investing institutions that are all constantly providing insights and supporting solutions.

We need to find new ways of collaborating and that means applying ecosystem thinking and platform solutions.

Discussing with ChatGPT about Business Innovation Ecosystems, their value and progress

ChatGPT supports extracting human knowledge through AI learning

I decided to find out what ChatCPT had as “thoughts” on both Business and Innovation Ecosystems. So in a short set of questions, these were the replies.

I have focused on Ecosystems and technology Platform understanding since 2016. I have written much of my learning here on this posting site. So far, these insights have built over 100 posts on related subjects or side issues with different degrees of influence over understanding ecosystems and platforms in their design structures and how to build them.

Business Ecosystem understanding is still emerging in the collective understanding of many business organizations. I hope, by default, they do not revert to small experiments unless in a very selective and focused way to understand certain parts of the differences that ecosystems bring.

These chats with ChatGPT are not bad; they provide a good sense of the logical structure and value of Ecosystems that I wanted to share here as a good starting point or reference for those looking to understand some of the basics around business and innovation ecosystems.

My building blocks towards Ecosystem thinking

Building blocks towards Ecosystem thinking and designing

Part-way through 2022, I drew up a list of my focal points in researching, stimulating my thinking and finding different validation points on my Ecosystem thinking and design approaches. In early January this year, I took a stop, more a reflective period in these past months, to deepen down even further my knowledge of Ecosystem thinking and design. I aim to achieve, even advancing, Ecosystem understanding for those interested to learn and seeking advice through direct engagements.

My main focus on Ecosystems comes from the innovation perspective. How can we finally combine all the different parts of the Innovation system into one, fully connected up and achieve a far more open design where contributors, both inside and outside organizations, can contribute as it is the diversity of experience needed today to give fresh value and impact on complex and challenging issues, We need that discovery to commercialization fully connected up to be leveraged fully in all the diversity of contributions.

Innovation in its challenges and problems has become more complex and challenging, both in solutions offered and in working out all the connected parts to provide products or services that are superior to the existing ones. The need to provide that essential “dynamic” of having customer engagement in their data, a growing network of connected partners providing their input, their exploring and experimenting so the inventor can learn and seek to improve the product or service accordingly.

Stages of a Virtual Industrial Metaverse Learning Journey

Viewing the stages of the Virtual Industrial metaverse journey

The Industrial Metaverse has really “announced” itself this year. For me, it accelerated in my attention once Siemens and Nvidia announced their partnership to explore the Industrial Metaverse in early July.

The announcement came at the launch of Siemens Xcelerator, a digital platform and having both announcements made at the same event had a more extensive “bang” with the more attention-grabbing one, announcing the Industrial Metaverse partnership, in my view, overshadowed the other, the Siemens Xcelerator, which forms the Siemens building block towards this industrial future and the essentials required of a digital platform to accelerate any businesses digital transformation.

“Siemens Xcelerator is an open digital business platform that will accelerate digital transformation. Now companies of all sizes can access the digital technologies to transform how they compete, collaborate and connect“- Siemens website.

Through this open digital business platform, Siemens Xcelerator is featuring and building a curated portfolio of IoT-enabled hardware and software, a powerful ecosystem of partners, and a marketplace.

The journey is moving towards the Industrial Metaverse and I see it evolving in this way

Building the Innovation Ecosystem narrative

Building out the Innovation Ecosystem narrative

There needs to be a fundamental shift in how we manage innovation, which needs ecosystem thinking and design. Not only in thinking and design but in how we structure its architecture, one based on platforms, open apps, and a marketplace for selection appropriate for the innovation delivery intention. This needs to be in open, highly collaborative ecosystems.

We need a better conceptual framework to build, one based on knowledge-based intelligence and well-grounded, driven by dynamic and constant interactions, events and processes, so all involved can be engaged in building solutions that have fresh impact and value within the market space identified.

My mind map of the over-arching aims of a new innovation narrative is shown below.