Market dynamics have changed dramatically in the past few years. The concept of connected networks has been having an increasing impact on all industries and market sectors.
Specifically, the platform business model has been generating a significant dynamism that is hard to ignore recently. We are increasingly in need to scale as quickly as possible and by moving to the emphasis of platform capacity, helps this considerably.
Platforms require networks and the need to build ecosystems and the whole focus is on increasing engagement, or build this “capacity”. Connecting all this up can provide real scale. Building greater capacity, especially without adding to resources yields a greater return.
I feel the way we presently view scale, one presently linked far more to one single entity, one that is wanting to scale up their business model and that limits opportunities. I feel searching for new ‘capacity’ opens this up and takes us more towards the open, collaborative platform business model, where real growth seems to reside for our business futures. Continue reading