Market dynamics have changed dramatically in the past few years. The concept of connected networks has been having an increasing impact on all industries and market sectors.
Specifically, the platform business model has been generating a significant dynamism that is hard to ignore in recent years. We are reading increasingly on our ability is to scale a business but I like the shift in emphasis to platform capacity.
Platforms require networks and the need to build ecosystems and the whole focus is on increasing engagement, or build this “capacity”.
I feel the way we presently view scale, it is presently linked far more to one single entity, one that is wanting to scale up their business model. I feel ‘capacity’ opens this up and takes us more to the open, collaborative platform business model, where real growth seems to reside for our business futures. Continue reading