Paul and I have noted throughout our writings on platforms and ecosystems the key differences between companies that interact primarily with consumers (B2C) and companies that interact primarily with other corporations (B2B). This difference is especially important when we begin to think about platform dominance.
You see, Facebook interacts primarily, almost exclusively, with customers (B2C) as such it’s platform serves to provide almost the entire interaction between Facebook and its customers. We could almost return to the days of old, when AOL was your conduit to the internet, when we talked about “walled gardens”, because that’s what many of the pure play B2C platforms are – walled gardens, meant to provide as much of the platform as possible. Their goal is “stickiness”, attracting you and keeping you plugged into their platform, consuming their content.
On the other hand, industrial companies are definitely as engaged in platform development, but their solutions require more than one platform. Continue reading